How to use FreeSpy to build your niche swipe file in 1 hour
João Victor Ramos · 2026-10-07
Building your swipe file
Creating an effective swipe file is essential for finding inspiration and structuring your campaigns. FreeSpy is a powerful tool for that. Here are the steps:
1. filters
Use the filters in FreeSpy to segment the ads. Choose the niche you want to explore (for example: nutra, fashion, tech) and set the date range to the last 30 days. This ensures you're looking at the most recent and relevant campaigns. Don't forget to filter by engagement; ads with a high number of interactions tend to be more effective.
2. save to a collection
When you find ads that catch your eye, save them to a specific collection. Create folders by niche or campaign type. This makes it easier to stay organized and find them later. In FreeSpy, you can do this quickly, letting you collect multiple examples without wasting time.
3. read the landing page
Visit the landing page for the ads you saved. This is crucial for understanding how the advertiser converts traffic. Analyze the layout, calls to action, and offers. If possible, note the elements you find appealing or think could be improved. A good creative is worthless if the landing page isn't effective.
4. note the angle and offer
Write down the angle of each ad and the offer it presents. Identify whether it focuses on pain, desire, or need. This will help you create your own variations. Use a spreadsheet to organize this information. For example, you can have columns for "Ad," "Angle," and "OFFER." This makes it easier to visualize and compare different creatives.
5. review weekly
Set aside some time each week to review your collection. This lets you spot trends and see if any ads are standing out. Also, update your swipe file with new ads as they come up. This practice helps keep your content fresh and aligned with what's working in the market.
By following these steps, you can build a solid swipe file in just one hour. FreeSpy makes the process easier by giving you a broad, organized view of what's happening in your niche.
How many ads can you typically analyze in one work session?