COD Return Rate by Country and the 6 Actions That Reduce It the Most

Eduardo Monteiro · 2026-10-07

Anti-fraud

Return rates for COD (Cash on Delivery) orders vary significantly from country to country. Here are some ranges you can expect:

• Brazil: 15% to 30%
• Argentina: 20% to 40%
• Mexico: 10% to 25%
• Colombia: 10% to 20%
• Western Europe: 5% to 15%
• Eastern Europe: 15% to 25%

Double confirmation

Implementing a double-confirmation system can reduce return rates. After the customer places an order, send an email and an SMS confirming the purchase. This helps make sure the customer really wants the product. If they don't respond or confirm, you can cancel the order or contact them to verify their intent to buy.

Delivery time

Delivery time is crucial. If it takes too long, the chances of a return go up. Set realistic delivery times and communicate them clearly during checkout. Faster delivery usually results in fewer returns, since it keeps the customer more engaged and satisfied.

Pre-delivery messages

Pre-delivery messages are essential. Send the customer reminders about the delivery date and approximate time. This not only builds anticipation, but also gives the customer a chance to get ready for the delivery. If the customer isn't home or isn't available, the chances of a return go up.

Customer blacklist

Creating a blacklist of customers with a history of high return rates can help with risk management. If a customer has already returned more than 3 orders, consider not allowing them to make any more COD purchases. This minimizes losses and improves your sales success rate.

Conclusion

Taking these steps can help reduce the COD return rate. With the right setup and a proactive approach, you can significantly improve your e-commerce business's efficiency.

How many returns do you average in your e-commerce business each month?