From Media Buyer to Product Owner: The Transition I Made in 6 Months and the Numbers
Rodrigo Pinto · 2026-10-07
Month 1-2
At the beginning, I focused my efforts on understanding the market and identifying a product niche. I did detailed research, using tools like FreeSpy to explore trends and trending ads.
- I chose a niche with high demand and low competition.
- I defined my ideal customer persona.
- I analyzed the competition, focusing on their strengths and weaknesses.
- I started building a list of suppliers, prioritizing those with good reviews and shipping terms.
In the first two months, I spent around R$ 2.000 on ads to validate my idea. The initial ROI was negative, but I managed to bring the first visitors to my site.
Month 3-4
In months three and four, I focused on creating the product and optimizing the sales funnel.
- I built a simple landing page focused on conversions.
- I tested different creatives and ad copy, using audience feedback to make adjustments.
- I started collecting emails for a lead list.
I invested another R$ 3.000 in paid ads. The conversion rate started to climb, reaching 2%. In one month, I generated R$ 5.000 in sales, adjusting my strategies based on metrics I monitored daily.
Month 5-6
In months five and six, the focus was on scaling sales and optimizing operations.
- Implemented remarketing campaigns to increase the conversion rate.
- Created an email sequence to nurture leads and increase average order value.
- Improved logistics and analyzed customer feedback to enhance the experience.
I increased my ad spend to R$ 5.000 and reached R$ 15.000 in revenue. ROI was already positive, and the conversion rate reached 4%.
Cash
In total, after six months, I had invested R$ 10.000 in ads. The total return was R$ 20.000, resulting in a profit of R$ 10.000. I kept a close eye on expenses and revenue to avoid surprises.
Lessons
- Initial research is crucial; without it, we risk investing in products that don't sell.
- Constantly testing ads and pages is key to understanding what works.
- Building a lead list is one of the best strategies for increasing revenue in the long run.
- Logistics can't be neglected; a good customer experience increases the chances of repeat purchases.
What's the most you've ever invested in ads, and what was the return?