First employee: what to delegate, how much to pay, and how to measure

Alex Nogueira · 2026-10-07

Customer service/confirmation

One of the first things to delegate is customer service. You can hire a virtual assistant or a customer service rep. Ideally, this person should be able to answer frequently asked questions and confirm orders.

• Set up a basic script with questions and answers.
• Use automation tools, such as chatbots, to speed up the process.
• Keep an eye on average response time and the first-contact resolution rate (ideally above 80%).

Creative editing

Creative editing is essential for paid ads campaigns. You can hire a designer or editor to handle this.

• Decide which ad formats you'll use (images, videos, carousels).
• Create an asset library and a style guide to keep things consistent.
• Measure creative performance by looking at CTR (Click-Through Rate) and campaign conversions. A good creative should have a CTR above 3%.

Metrics

Hiring someone to track and analyze metrics can free up your time for other areas of the business.

• Set clear KPIs, such as CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value), and ROI (Return on Investment).
• Review performance reports every week and adjust strategies if needed.
• Use analytics tools to visualize data more easily, making sure your team follows the established metrics.

Training

It's essential to properly train your new employee so they can do their job well.

• Create a detailed training plan that includes videos, tutorials, and manuals.
• Set aside at least a week for them to learn without pressure.
• Track their learning progress and adjust the training as needed, using direct feedback.

Cost

The cost of an employee can vary a lot depending on the role and location.

• For customer service, consider paying between R$ 1.500 and R$ 3.000/month.
• For creative editing, pay can range from R$ 2.000 to R$ 5.000/month, depending on experience.
• For metrics analysts, R$ 3.000 to R$ 6.000/month is a common range.
• Also consider additional costs, such as work tools and benefits. Always do a cost-benefit analysis before making a decision.

Delegating the right way helps you optimize your work and focus on more strategic areas of your business.

How much are you willing to invest in your team's first employee?