Daily routine for running paid ads solo (90 minutes in the morning, 30 in the afternoon)

Diego Gomes · 2026-10-07

Metrics and cuts

Morning (90 minutes): Start the day by analyzing your campaign metrics. Set aside 30 minutes to check the performance of your main KPIs: CTR, CPC, ROI, and conversion rate. If a campaign has an ROI below 2.5, consider cutting the budget. Use Meta Ad Library and tools like FreeSpy to spot trends and ads that are performing well. If a campaign hasn’t had significant clicks in the last 48 hours, pause it before spending more.

Creatives

After analyzing the metrics, spend 30 minutes optimizing your creatives. Review the ads that performed well and run A/B tests with variations. Invest in new creatives every two weeks, prioritizing the ones that drive the most engagement. Use simple design tools to create new ads, and always keep at least three versions active to avoid audience fatigue.

Call center and logistics

Afternoon (30 minutes): Set aside 15 minutes to communicate with the call center. Check the main customer questions and complaints. If the volume of questions about a specific product increases, consider creating a new nurture campaign or adjusting the product page. Use the other 15 minutes for logistics: confirm delivery timelines and adjust campaigns to reflect actual inventory levels.

Weekly

Set aside one day a week for a deeper analysis. Reserve 1-2 hours to review campaigns in more detail, identify which products are performing best, and adjust your strategy. Use this time to plan new launches and promotions. Also consider having a weekly meeting with the call center to gather qualitative feedback.

What to delegate first

Identify repetitive tasks that eat up your time. The first step should be delegating customer support, since that can free up a lot of hours in your routine. Next, consider delegating performance report creation. This will let you focus on growth and optimization strategies.

With this structure, you can manage your paid ads campaigns more efficiently, focus on what really matters, and reduce the risk of wasting resources.

What’s your daily routine for optimizing paid ads? How many minutes do you spend on each of these steps?