Product validated with an ad spy tool and launched on Mercado Livre: 90 days of numbers

Felipe Santana · 2026-10-07

Choice

Choosing the product is crucial. With FreeSpy, you can analyze which products are trending in the Meta Ad Library. If a product has a growing volume of ads and engagement, that’s a good sign. Before launching on Mercado Livre, consider:

• Niche: Check whether the product fits into a specific market you already know or have experience with.
• Competition: Research how many sellers offer the same item and what the price range is.
• Demand: Use research tools to check trends and monthly searches. If X has over 1.000 searches, that’s a good indicator.

Listing

An appealing listing is essential for conversions. On Mercado Livre, follow these tips:

• Title: Use relevant keywords and avoid overdoing it. A clear, straightforward title increases your click-through rate.
• Description: Focus on the product’s benefits and use bullets to highlight its features. This improves readability.
• Images: Use high-quality photos from different angles. Add videos if possible.
• Price: Price your product competitively, but not so low that it cuts into your margin.

Ads

Creating effective ads can make a difference in sales. Consider:

• Ad platform: Use both Google Ads and Facebook Ads to drive traffic to your listing.
• Targeting: Choose your audience based on demographics and interests. If your target audience is young people between 18 and 25, adjust your settings to reach them.
• A/B tests: Launch different versions of your ads (titles, images) to see which one performs better.

Ranking

Your ranking on Mercado Livre is influenced by several factors. Keep an eye on:

• Sales: The more you sell, the higher your ranking will be. Invest in promotions to boost your initial sales.
• Reviews: Ask buyers for feedback and respond to questions. Positive reviews help you move up in the rankings.
• Ad performance: Monitor your click-through rate and conversion rate. If your ad isn’t performing well, make adjustments quickly.

Margin

Finally, analyze your profit margin. Calculate:

• Product cost: Include all costs, from purchase to shipping.
• Mercado Livre fees: Account for selling fees and commissions.
• Selling price: Set a price that covers your costs while still leaving you with a healthy profit margin. A margin between 20% and 40% is considered good.

After 90 days, analyze the data you collected and make adjustments where needed. What numbers did you get after 90 days of sales?