Product listing that ranks: title, photos, infographic, video, and answered questions

Rafael Mendes · 2026-10-07

Keywords

1. Keyword research: Use tools like Google Keyword Planner or Ubersuggest to identify relevant keywords for your product. Look for terms with high search volume and low competition.

1. Placement: Your keywords should appear in your listing title, description, and tags. A good practice is to use the main keyword in the title and the first few lines of the description.

1. Variety: Use keyword variations and synonyms to reach different audience segments. This increases your chances of showing up in a wider range of searches.

Photos

1. Quantity: Use at least 7 high-quality photos showing the product from different angles and in use. This helps customers get a better feel for the item.

1. Lighting: Photos should be well-lit, preferably with natural light, and free of shadows and glare.

1. Context: Include images that show the product in context, such as someone using it or the product in a specific setting. This helps customers relate to it.

1. Close-ups: Add close-up photos to highlight product details and features, like textures and finishes.

1. Comparison: If possible, use a comparison image showing the product next to a common object to give customers a sense of its actual size.

1. Editing: Make light edits to adjust brightness and contrast, but avoid changing the product's appearance.

1. Format: Make sure your images are in the right format and have the resolution required by the marketplace platform.

Infographic

1. Design: Create an infographic that visually sums up the product's main features and benefits. Use tools like Canva or Piktochart.

1. Key information: Include relevant details, such as dimensions, materials, and unique selling points, in a clear and concise format.

1. Call to action: End the infographic with a call to action encouraging users to buy or learn more.

30-second video

1. Production: Create a short video, up to 30 seconds long, showing the product in action. Focus on how it solves a problem or improves the user's life.

1. Script: Structure a script with a quick intro, a product showcase, its benefits, and a closing call to action.

1. Editing: Use dynamic cuts and engaging background music to keep viewers' attention.

FAQ

1. Identify common questions: Research the most frequently asked questions about the product on forums, social media, or in the marketplace's reviews section.

1. Direct answers: Provide clear, concise answers in simple language. This improves the customer experience and can reduce the return rate.

1. Updates: Keep the FAQ section up to date by adding new questions as they come up.

1. Navigation: Make sure the FAQ section is easy to find in the listing so users can access it quickly.

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