Shopee: low AOV, coupons, and livestreams — who is it right for?

Samuel Freitas · 2026-10-07

Commission

Shopee has a commission policy that ranges from 0% to 20%, depending on the product category and seller. For low-priced products, like fashion and electronics items, the commission tends to be around 10%. It’s important to factor in this commission when setting your selling price, since it directly impacts your profit margin. If you’re selling products with a low average order value, like R$ 20 to R$ 50, a 10% commission might not be a big issue, but it’s essential to keep an eye on it so it doesn’t eat into your profitability.

Free shipping

Free shipping is one of Shopee’s main selling points and can influence consumers’ purchase decisions. The platform offers this option on a variety of products, but generally, the seller has to absorb the cost. If you choose to offer free shipping, consider raising the product price to cover that expense. In low-ticket categories, it can give you a competitive edge, but you need to run the numbers carefully so it doesn’t hurt your margin.

Coupon

Coupons are another effective strategy for attracting customers and increasing sales. Shopee lets sellers create discount coupons that shoppers can use on purchases. Coupon redemption rates are high, especially during promotional campaigns. If you create a 10% off coupon for a R$ 50 product, it can make a difference when it comes to conversion. However, you need to track your return on investment (ROI) to see whether the strategy is worth it.

Livestream

Livestreams are a growing trend on Shopee, allowing sellers to interact directly with consumers. This tool can significantly increase your product’s visibility and create a sense of urgency. Sellers who use livestreams report sales increases of up to 30% during and after the streams. That said, you need to be prepared with a solid script and an engaging presentation to keep the audience interested.

Margin

Profit margins on products sold on Shopee can vary quite a bit, especially when you factor in commission, shipping, and coupons. For low-ticket products, a healthy margin is around 20% to 30%. To hit that margin, you need to maximize your ad efficiency, use FreeSpy data to analyze competitors, and adjust your prices and offers. The key is finding the right balance between competitive pricing and profit.

Conclusion

Selling on Shopee can be a great opportunity, but you need to understand how each of these factors impacts your business. Commission, free shipping, coupons, livestreams, and margin all need to be considered together to decide whether this platform is a good fit for you.

What’s your average profit margin when selling on Shopee?