Minimum 2026 stack for running things solo: 12 tools and the monthly cost
Fernando Kazuo · 2026-10-07
Essential tools
1. spy
- An ad spy tool is essential for understanding the competition. Using FreeSpy, for example, lets you access the Meta Ad Library and analyze ads that are performing well. Cost: R$ 200 to R$ 500/month.
2. antidetect
- Using an antidetect browser is crucial for running multiple accounts without raising suspicion. Tools like Multilogin or Kameleo let you create unique profiles. Cost: R$ 150 to R$ 400/month.
3. proxy
- A good proxy service is essential for ensuring privacy and security in your operations. Residential or mobile proxies are more effective. Cost: R$ 100 to R$ 300/month, depending on the number of IPs.
4. tracking
- Tracking tools are necessary to measure campaign performance. Google Analytics and Facebook Pixel are the basics. For deeper analysis, consider platforms like Hyros. Cost: R$ 0 to R$ 300/month.
5. automation
- Automating repetitive tasks can save you a lot of time. Tools like Zapier or Integromat let you create automated workflows. Cost: R$ 50 to R$ 250/month.
6. ads
- An ad platform like Google Ads or Facebook Ads is a must. You can start with a low budget, but ideally you should have at least R$ 1.000/month to test different creatives and audiences.
7. email marketing
- An email marketing tool, like MailChimp or RD Station, is important for maintaining relationships with customers. Cost: R$ 100 to R$ 300/month.
8. chatbot
- Implementing a chatbot for customer support can increase conversions. Tools like ManyChat or Chatfuel are good options. Cost: R$ 50 to R$ 200/month.
9. project management
- To keep everything organized, using a project management tool like Trello or Asana is essential. Cost: R$ 0 to R$ 100/month.
10. graphic design
- Tools like Canva or Photoshop are needed to create visual ads. Cost: R$ 50 to R$ 200/month.
11. stock image libraries
- Access stock image libraries like Shutterstock or Unsplash to get quality images. Cost: R$ 50 to R$ 200/month.
12. data analysis
- For deeper analysis, tools like SEMrush or Ahrefs are useful. Cost: R$ 200 to R$ 800/month.
Estimated total cost
Adding up the costs of the tools, the monthly total can range from R$ 1.400 to R$ 3.600, depending on your choices.
What’s your current monthly cost for tools to run your e-commerce business?