Low Quality Score: 3-part diagnosis and fixes that can improve it in 7 days
Hugo Andrade · 2026-10-07
Ad relevance
To improve your Quality Score, your ad relevance needs to be high. This means your keywords should be directly related to your ad content.
- Review your keywords: use terms that truly reflect what users are searching for.
- Adjust your ad copy: highlight the benefits and features that match search intent.
- Run A/B tests: create variations of your ad to see which one performs best.
Landing page experience
The user experience on your landing page directly impacts your Quality Score.
- Make sure the page is relevant to the ad: the content should match the promise made in the ad.
- Use a clean design and intuitive navigation: this helps keep users on the page.
- Include clear, compelling information: use CTAs that encourage conversions.
Expected CTR
Click-Through Rate (CTR) is a crucial metric. The higher it is, the better for your Quality Score.
- Analyze the average CTR in your industry: understand the benchmark and aim to beat it.
- Use ad extensions: they increase visibility and can improve CTR.
- Target your audience: more targeted ads tend to have a higher CTR.
Page that mirrors the keyword
The landing page should reflect the chosen keyword exactly.
- Include the keyword in the page title and subheadings.
- Use the keyword in SEO elements like meta descriptions and URLs.
- Create content that answers the questions users might have about the keyword.
Mobile speed
With mobile device use on the rise, page speed is crucial.
- Use analytics tools to identify loading issues.
- Optimize images and minimize scripts: this can reduce load time.
- Consider implementing AMP (Accelerated Mobile Pages) to improve the user experience.
These fixes can take 5 to 7 days to show results, so monitor performance and make adjustments as needed.
How many clicks do you expect to get after implementing these fixes?