The test structure that shows up most among winners in the ad spy tool (and how to copy it)

Beatriz Martins · 2026-10-07

Looking at advertisers with a 'winner' profile in Top Scaled, the structure keeps repeating:

• 1 CBO or ABO campaign with 1 broad ad set (Advantage+), single country.
• 3 to 5 creatives in the same ad set — Meta distributes them and kills the weak ones on its own.
• Budget = 2 to 3× your target CPA. CPA of 15 €? 30–45 €/day.
• Leave it alone for 72h. Touch it, and you reset learning.
• Winner identified → duplicate the ad set with +50% budget, keep the original.

People who change creatives every day show up in the ad spy tool as 'testers' and almost never become winners. Use the 🚀 Test button on any ad to launch this ready-to-go structure in your account.