Impact of COD on Sales in Portugal Numbers
Alex Nogueira · 2026-10-07
Percentage analysis of COD use in e-commerce in Portugal
In 2023, approximately 30% of online sales in Portugal were made using the COD (Cash on Delivery) payment method. This percentage shows a significant consumer preference for this payment method, especially in niches like fashion and electronics. It’s worth noting that in inland regions, this rate can exceed 40%, reflecting a more conservative attitude toward digital payments.
Comparison of conversion rates by payment method
Conversion rates vary considerably depending on the payment method chosen. For credit card payments, the average conversion rate is 2,5%. For COD payments, that rate reaches 3,8%. This indicates that consumers who choose cash on delivery tend to complete their purchases more often. However, it’s important to consider that COD can mean higher logistics costs for the seller, due to the need to manage cash collection.
Case studies of companies that successfully adopted COD
Several companies in Portugal have successfully adopted COD as a payment method. For example, an online fashion store reported a 25% increase in sales after implementing COD, especially in its campaigns targeting young adults. Another electronics company saw a 15% increase in its conversion rate after offering this option, making it a competitive differentiator in a saturated market. These cases show that COD can be an effective strategy in certain product categories.
Effect on customer satisfaction ratings with COD
Cash on delivery also has a positive impact on customer satisfaction. Studies show that around 75% of consumers who chose COD reported a more satisfying shopping experience, mainly because they felt safer not having to pay upfront. However, it’s essential for companies to ensure good service during delivery, since any issue can negatively affect this perception.
Future trends in the portuguese market regarding payments
As e-commerce continues to grow in Portugal, COD use is expected to remain stable, but with a slight downward trend in favor of more modern digital payment methods. On the other hand, the digitization of payments, driven by greater trust in secure platforms, may increase digital payment adoption among younger consumers. In addition, the integration of contactless payment solutions and digital wallets is expected to start gaining traction, reflecting a shift in consumer preferences.
What’s your average conversion rate with COD in your sales?