Attention: Mercado Livre Policy Changes That Affect Sellers
Diego Gomes · 2026-10-07
Recent changes to Mercado Livre’s policies directly impact sellers’ operations. It’s crucial to stay up to date on each of these points to avoid surprises and ensure your business can keep running.
Review of the new shipping fee rules
- Shipping fees now have a more complex structure. Sellers need to calculate shipping based on the products’ weight and dimensions, as well as their location.
- Mercado Livre may change its free shipping terms, and sellers should know that the promotion may not apply to every item.
- Suggestion: Use Mercado Livre’s shipping cost calculator to adjust your offers and understand how this affects your costs.
Watch out for changes to product return policies
- The new return policies now require sellers to offer an exchange or return option within a maximum of 7 days after delivery.
- It’s important for sellers to update their descriptions and policies to reflect these changes, since noncompliance may result in penalties.
- Keep clear records of exchanges and returns to avoid confusion and protect your reputation.
Understanding the new review criteria
- Mercado Livre has made changes to its review criteria, which now consider not only product quality, but also delivery speed and customer service.
- Keep an eye on performance metrics that may affect your visibility on the platform, such as your complaint rate.
- Encourage positive feedback by providing exceptional service and responding quickly to customer questions.
Information about promotion and coupon updates
- Mercado Livre now requires sellers to register their promotions at least 48 hours in advance.
- In addition, coupon creation must follow new guidelines that limit the number of active coupons at the same time.
- Plan your promotional campaigns ahead of time, using historical data to identify the best periods for sales.
Check the new guidelines for ads and prohibited products
- The ad guidelines have been updated, and products that were previously allowed may now be considered prohibited.
- It’s essential to review your listings to make sure they don’t violate the new policies, since this could lead to the listing being removed and, in extreme cases, the account being blocked.
- Review your product categories and stay informed about what is and isn’t allowed to avoid issues down the road.
These changes require attention and quick adaptation. What strategies have you already implemented to comply with Mercado Livre’s new policies? Share numbers!