One year of nutra sales: the highs and lows I learned from

Mariana Lopes · 2026-10-07

Result

Growth phases: peak months and slow months

Over the past year, I noticed that nutra sales growth followed a pattern. Peak months, like April and November, coincided with promotional dates and holidays, when demand increased significantly. On the other hand, months like February and August saw a decline, possibly due to seasonality and the lack of specific campaigns. The tip here is to prepare campaigns in advance for peak months and have a contingency plan to minimize dips.

Critical mistakes i made: lessons i don't want to repeat

One of the most impactful mistakes was not diversifying traffic sources. Relying only on Facebook and Instagram limited my reach and brought risks during algorithm changes. Another mistake was not running proper A/B tests on creatives. The lesson is clear: always diversify channels and invest in testing to understand what resonates with your audience.

Strategy adjustments: what worked best each season

During peak months, remarketing campaigns proved effective, bringing back customers who visited the site but didn't complete their purchase. During slower months, using influencers and flash sales helped engage the audience. Ad targeting based on purchase behavior also delivered better results, especially in wellness and nutrition campaigns.

Data analysis: how to monitor and adjust campaigns

Monitoring data is essential. I used FreeSpy to analyze which ads were performing best and which categories had the most engagement. During campaigns, I tracked KPIs like CPC, CTR, and ROI weekly. If CPC was too high, I adjusted the offers and tested new audiences. Ideally, you should have a regular analysis routine so you can make decisions quickly.

Results in numbers: year-end revenue and expenses

By the end of the year, total revenue was R$ 1.200.000,00. Expenses, including ads, logistics, and commissions, totaled R$ 800.000,00. That resulted in a gross profit of R$ 400.000,00, which represents a 33% profit margin. Looking at these numbers, it was clear that campaign optimization and cost management were crucial to the business's financial health.

What were your revenue and expenses over the past year? Share the numbers!