The user JOURNEY with AI: 5 automations that improve the experience

Marcos Rodrigues · 2026-10-07

Automation 1: real-time ad personalization

Real-time ad personalization is key to increasing campaign relevance. Use browsing and user behavior data to adapt ads instantly. For example, if a user visited a beauty product page, show them ads for those products as soon as they visit other platforms. This can increase the click-through rate (CTR) by up to 30%. Artificial intelligence tools, like machine learning algorithms, can optimize this personalization by automatically adjusting creatives and targeting.

Automation 2: chatbots for 24/7 customer support

Chatbots provide continuous support, answering frequently asked questions and resolving issues at any time. With good programming, they can handle 70% of common inquiries, freeing up your team to focus on more complex issues. Plus, chatbots can collect user data to further improve personalization in future interactions.

Automation 3: behavior-based product recommendations

Using AI to make product recommendations can increase conversions by up to 15%. By analyzing browsing and purchase history, you can suggest complementary or alternative products. For example, if a customer buys a camera, recommendations for lenses and tripods can be shown right away on the checkout page, increasing the average order value.

Automation 4: automated post-purchase follow-ups

After a purchase, automating follow-ups is essential to ensure customer satisfaction and drive future sales. Send personalized emails with thank-yous, feedback requests, and suggestions for related products. This strategy can lead to a 20% increase in repeat sales. Marketing automation tools can segment these follow-ups based on customer behavior.

Automation 5: using AI for audience segmentation

Precise segmentation is one of the pillars of digital marketing. With AI, you can analyze large volumes of data to identify patterns and create more effective audience segments. For example, if a group of users shows interest in sustainable products, you can create campaigns specifically for that niche, increasing relevance and conversion rates.

These five automations not only improve the user experience, but also boost sales and operational efficiency. How are you using AI to optimize your customer’s journey? Share your numbers and insights!