How to scale nutra campaigns: a step-by-step guide

Thiago Nunes · 2026-10-07

Product research for high-converting potential

1. Identify trends: Use tools like Google Trends and FreeSpy to analyze which products are trending. Look for categories that have been growing, such as health, beauty, and wellness.
2. Analyze the competition: See which products other advertisers are promoting. By looking at the most scaled ads on FreeSpy, you can identify what’s working.
3. Test different niches: If a product doesn’t perform well, try other niches or variations of the same product. Success may come from a different approach.

Developing creatives that educate and engage

1. Educational content: Create ads that explain the product’s benefits. Use real data and testimonials to build credibility.
2. Format variations: Test videos, carousels, and static images. Video ads tend to get more engagement, so start with that option.
3. Clear CTA: Include a call to action (CTA) that directs users to the desired action, such as “Learn more” or “Buy now.”

Aggressive targeting on social media

1. Define your target audience: Use demographic and interest data to create personas. The more specific you are, the better your conversion rate will be.
2. Test targeting options: Create different ad sets with varied targeting. If one group performs better, focus your budget on it.
3. Retargeting: Use remarketing lists to reach users who have already interacted with your ads. This tends to increase conversion rates.

Tracking CPA and ROI metrics

1. Define KPIs: Set clear goals for CPA (Cost per Acquisition) and ROI (Return on Investment). The ideal CPA varies, but aim to keep it below 30% of the product price.
2. Use reports: Monitor metrics daily. Track each ad’s performance to identify which ones are getting results and which aren’t.
3. Adjust quickly: If an ad isn’t performing as expected, pause it and reallocate the budget to the ones delivering a return.

Continuous optimization of performance-based ads

1. A/B testing: Run regular A/B tests with different creatives and targeting. This helps identify which combination delivers the best results.
2. Performance analysis: Evaluate performance monthly. If a creative is losing steam, replace it with a new one.
3. Customer feedback: Use customer comments and feedback to adjust your offer and messaging.

By following these steps, you’ll be able to scale your nutra campaigns effectively in 2023.

What was the average conversion rate you got from your latest campaigns?