Books and courses that were worth the money in 2026 — and the ones that weren’t
Guilherme Rocha · 2026-10-07
Copy
In the world of digital marketing, copy is essential. In 2026, some books stood out, like "Copywriting for Sales" by Rafael Albertoni, which brought updated persuasion techniques for the digital landscape. The "Copy Mastery" course offered by an online learning platform also proved effective, covering everything from writing headlines to building sales funnels. These materials helped improve conversion rates by up to 30% for many professionals.
Traffic
When it comes to traffic, the book "Paid Traffic Demystified" by Fernanda Alves was a game changer. It breaks down targeting and ad optimization strategies for Meta and Google, showing how to diversify traffic sources and increase ROI. The "Traffic Master" course, which teaches you how to build effective campaigns across multiple platforms, also turned out to be a great investment, with students reporting a 50% increase in qualified leads.
Business
On the business side, "E-commerce 3.0" by Lucas Pires offered valuable insights into how to scale online stores in 2026, while the "Leadership and Management for Entrepreneurs" course focused on management and team development skills, which are essential for anyone looking to grow. Entrepreneurs who put the concepts in these materials into practice saw revenue increase by up to 40% in six months.
What to avoid
It’s crucial to avoid courses and books that promise quick results without any real backing. Many materials focus only on short-term tactics, leaving out the need to build a solid foundation. Watch out for promises of “magic formulas” and always look for references and reviews before investing. Avoid courses that don’t update their information to keep up with the market’s constant changes.
A useful tool for analyzing ads and trends is FreeSpy, which lets you mine data from the Meta Ad Library and identify what’s working for other players in the market.
HOW MANY BOOKS AND COURSES DID YOU INVEST IN IN 2026, AND WHAT RETURN DID YOU GET?