Diversifying Producers: The 30% Rule and How to Negotiate a Higher Commission

Juliana Carvalho · 2026-10-07

Dependency risk

Relying on a single producer may seem tempting because it’s simple, but the risk of dependency is high. If that producer runs into problems, your revenue could take a hit. The 30% rule suggests that, ideally, no more than 30% of your revenue should come from a single supplier. This gives you a safety margin and lets you explore new opportunities without putting your entire business at risk.

50 sales/month

If you’re just getting started, aim for at least 50 sales per month to validate your strategy. This not only helps you understand your audience’s behavior, but also lets you make real-time adjustments. With that kind of volume, you can negotiate with producers and show them you have a consistent flow of sales. Plus, by diversifying, you can reach that number with different products, increasing your chances of success.

Dedicated page

Create a dedicated page for every product you promote. This not only improves the user experience, but also increases the conversion rate. A dedicated page lets you do a better job of showcasing the product’s benefits, testimonials, and differentiators. It can also make it easier to negotiate higher commissions, since you can show that you’re investing in marketing and sales.

Your own bonus

Offer your own bonuses to attract more buyers. This could be a guide, an e-book, or access to an exclusive group. By adding value to the main product, you increase your chances of converting and can justify asking the producer for a higher commission. Show the supplier that you’re willing to invest in promotions that benefit both sides and drive more sales.

Contract

Put your partnership in writing with a clear contract. It should cover commissions, timelines, termination terms, and any other relevant details. A well-structured contract not only protects you, but also lends more credibility to your proposal. When negotiating, share your sales data and explain that a higher commission could lead to a significant increase in sales volume, benefiting both sides.

Diversification is a smart strategy for minimizing risk and increasing profitability in the affiliate market. How have you been diversifying your producers, and what’s your average monthly sales volume?