Launch a test through the platform: from an ad found with an ad spy tool to a paused campaign in your account

Priscila Alencar · 2026-10-07

To run an effective test in your campaigns, it’s essential to follow a step-by-step process that ensures every detail is taken into account. Let’s go over each of the required steps.

Token

1. Get your access token: Go to the API for the platform you’re using (such as Meta or Google) and generate a token. This token is essential for authenticating your actions and ensuring access to your account data.

1. Check the permissions: Make sure the token has the permissions needed to create and manage ads. Tokens often have restrictions, so review the settings.

Choose creatives

• Set the campaign objective: Before choosing creatives, know your objective (sales, leads, engagement). This will guide your choices.

• Analyze ads found with an ad spy tool: Use FreeSpy to explore successful ads in your niche. See which creatives are performing well and adapt them for your audience.

• Test different formats: Consider using videos, carousels, or static images. Ideally, you should have at least three creative variations for the test.

Link and country

1. Set up the destination link: The link should lead to an optimized page that matches the creative. Use trackable URLs to monitor performance.

1. Choose the right country: Your target audience should be clearly defined. Geographic targeting directly impacts cost and conversions. If you’re testing in a European country, check whether the product is viable in that market.

Budget

• Set the daily budget: For an initial test, consider a budget between R$ 50 and R$ 150 per day, depending on your available capital.

• Adjust based on results: Monitor performance daily. If a creative isn’t performing, consider shifting the budget to the ones generating more clicks and conversions.

Review and activate

1. Final review: Before activating the campaign, do a full review. Check that all creatives are correct, the links are working, and the targeting is accurate.

1. Activate the campaign: After reviewing everything, activate the campaign and start monitoring the results. Be ready to optimize or quickly pause underperforming ads.

By following these steps, you’ll maximize your chances of successfully launching campaigns. What’s your average daily budget for tests?