The 12 reasons health ads get rejected and how to rewrite each one
Fernando Kazuo · 2026-10-07
1. before/after
Avoid showing comparisons between a current state and a desired one.
Prohibited example: "See how so-and-so lost 10 kg in a week."
Approved version: "Discover tips to support healthy weight loss."
2. result promises
Don’t make definitive promises about results.
Prohibited example: "With our product, you’ll lose weight in 30 days!"
Approved version: "Our product can be an ally on your weight-loss journey."
3. personal attributes
Avoid claiming that the product works for everyone.
Prohibited example: "Everyone who uses our product gets amazing results."
Approved version: "Many people report positive results when using our product."
4. medical claims
Don’t use terms that refer to diagnoses or cures.
Prohibited example: "Cure your diabetes with our supplement!"
Approved version: "Our ingredients are known to support metabolic health."
5. examples of prohibited phrases and approved versions
- Prohibited: "This medicine is 100% effective!"
Approved: "This medicine may help with treatment, but consult a doctor."
6. the landing page is reviewed too
The page your ad leads to must comply with the guidelines. Avoid sensationalized content or exaggerated promises.
7. request a review vs. editing
If your ad was rejected, consider editing the content before requesting another review. This can save time and prevent multiple rejections.
8. rejection limit before restriction
Keep an eye on the number of rejections. Too many rejections can lead to your account being restricted. In general, three rejections can be a critical threshold. After that, a stricter review may be applied.
9. keep the tone educational
Use an approach that informs without promising results. This lowers the chance of rejection.
10. use data and research
Refer to studies in general terms, without promising results. Example: "Research indicates that a balanced diet is essential."
11. focus on a healthy lifestyle
Promote healthy habits instead of fast results. This is more in line with ad policies.
12. monitor your ads
Use tools like FreeSpy to track which ads are performing well. This can help you adjust your campaigns and avoid rejections.
What’s your biggest challenge when it comes to avoiding ad rejections? Share your numbers!