Importing Products into Europe: EORI, CE Certification, Labeling, and What Customs Blocks

Rodrigo Pinto · 2026-10-07

Eori and customs broker

EORI (Economic Operators Registration and Identification) is an essential number for any company that wants to import or export products in the European Union. To get one, you need to register your company with your country’s customs authority. A customs broker can make the process easier, especially if you don’t have experience. They’ll help you prepare the right paperwork and make sure all fees and taxes are paid. The cost of a customs broker varies, but it’s generally between €100 and €300 per shipment.

Ce, ingredients, and label language

CE certification is mandatory for products that fall into certain categories, such as electronics and toys. For cosmetics, you need to make sure all ingredients comply with EU standards and that the labeling complies with Regulation (EC) No 1223/2009. The label must include the product name, ingredient list, manufacturer information, and directions for use, all in at least one of the official languages of the country where the product is sold.

Cosmetic vs. supplement vs. electronic product

Your product’s classification directly affects the regulations that apply. Cosmetics require registration and certification under EU cosmetics legislation, while dietary supplements must comply with Directive 2002/46/EC, which requires prior notification and ingredient approval. Electronic products, in turn, must have the CE marking and meet specific safety standards. Noncompliance can result in the product being rejected at customs.

Hidden costs

When importing, it’s crucial to factor in costs beyond the product price. These include import duties, VAT (Value Added Tax), shipping, and storage costs. VAT usually ranges from 20% to 25% of the total value of the goods. On top of that, administrative fees can add up to 10% of the total cost. It’s a good idea to budget an extra 30% to 50% to cover these unexpected expenses.

Inventory in a 3pl warehouse

Using a 3PL (Third-Party Logistics) warehouse can optimize your import operation. They offer storage, inventory management, and logistics services, allowing you to focus on sales and marketing. 3PL warehouse costs vary, but on average you can expect to pay between €5 and €15 per pallet per month, depending on the location and services offered. Always check the reliability and experience of the 3PL you choose.

A clear understanding of these steps and regulations is essential to avoid problems when importing products into Europe. So, what percentage of your budget do you set aside for hidden costs?