Affiliates, PLR, and Digital Products: complete guide
Lucas Ferraz · 2026-10-07
Table of contents
1. the affiliate who scales
2. choosing an offer by the numbers
3. your own presell page
4. product brand research
5. diversifying producers
6. turning PLR into a product
7. protecting your digital product
8. launch vs. evergreen
9. an effective sales funnel
1. the affiliate who scales
To scale sustainably as an affiliate, it's essential to:
- Choose offers with high EPC (Earnings Per Click): Offers with an EPC above €1,00 are considered good.
- Build your own assets: Having an email list and a strong online presence is key to not depending on a single producer.
- Don't depend on a single producer: Use the 30% rule. If 30% or more of your revenue comes from one producer, look to diversify.
Common mistakes: Focusing on just one offer or producer.
2. choosing an offer by the numbers
To choose the best affiliate offer, analyze:
- EPC: Look for offers with an EPC above €0,50.
- Commission: Compare commissions — look for at least 50% of the product price.
- Refund rate: Ideally below 20%. Offers with a high refund rate should be avoided.
Decision rule: If the EPC is low and the commission doesn't make up for it, it's not worth it.
3. your own presell page
Never send cold traffic directly to the producer's checkout. Use a presell page to:
- Build trust: Include testimonials and information about the product.
- Educate the lead: Explain the benefits and how the product solves problems.
- Increase conversions: A good presell page can increase the conversion rate by up to 30%.
Common mistakes: Overlooking the importance of a presell page and sending traffic straight to the checkout.
4. product brand research
When promoting a product, do brand research to understand:
- CPC (Cost Per Click): Check the average CPC for the niche. A CPC below €0,50 is considered good.
- Competitor analysis: Use tools to check the product's online presence and reputation.
- Branding rules: Make sure your promotion follows the brand's usage guidelines.
Decision rule: If the CPC is high and competition is strong, consider another offer.
5. diversifying producers
Diversification is crucial. Apply the 30% rule:
- No more than 30% of your revenue should come from a single producer.
- Negotiate with producers: Try to increase your commission by at least 10% when possible.
Common mistakes: Getting stuck with a producer that doesn't offer support or good commissions.
6. turning PLR into a product
To use PLR (Private Label Rights):
- Customize the content: Add your own touch and create a unique identity.
- Create an entry-level product: A price of €27 can be appealing. Use a funnel for upsells.
- Offer bonuses: Boost perceived value with relevant bonuses.
Decision rule: If the PLR can't be customized, consider another option.
7. protecting your digital product
Protect your digital products with:
- Membership area: Use platforms that offer security and access control.
- Domain-restricted player: Make it harder for people to download the content.
- Watermark: Add a watermark to videos to discourage copying.
Common mistakes: Not protecting the product, which can lead to piracy.
8. launch vs. evergreen
In 2026, consider:
- Launches: They can generate sales spikes, but require planning and intensive marketing.
- Evergreen: It brings in consistent sales, but can be harder to scale.
Decision rule: If you have an engaged list, a launch may be more profitable.
9. an effective sales funnel
A sales funnel should include:
- Lead capture: Use lead magnets to capture emails.
- Email sequence: Send relevant content that leads to a sale.
- Remarketing: Use remarketing to win back leads who didn't convert.
Common mistakes: Not having a structured funnel and losing leads.
Final checklist
- Choose offers with EPC > €0,50.
- Diversify producers while sticking to the 30% rule.
- Use a presell page to increase conversions.
- Research brands before promoting products.
- Customize PLR to make it unique.
- Protect your digital products with security measures.
- Evaluate the launch vs. evergreen strategy.
- Set up a clear sales funnel.
- Negotiate with producers for better commissions.
- Regularly test and analyze your campaigns.
What's your biggest challenge as an affiliate right now? Reply with a number!