Daily report automation with AI: from Ads Manager to Telegram in 1 message

Metrics to include

To build an effective daily report, select the most important metrics for your campaigns. Consider including:

These metrics provide a clear view of campaign performance and allow for quick adjustments.

Set up alert rules so you’re notified about significant changes. Examples of useful rules:

These rules help you identify problems quickly, allowing you to make informed decisions before the damage gets worse.

Use no-code tools to make automation easier. Some viable options include:

Zapier: Connects Ads Manager to your Telegram account.
Integromat (Make): Lets you create custom scenarios to integrate different platforms.
Google Sheets: Store and analyze data, and easily connect with other tools.

These tools are intuitive and don’t require advanced technical knowledge, which makes implementation easier.

The costs of implementing this automation can vary:

Zapier: Starting at R$ 50/month, depending on the number of automations.
Integromat: Plans starting at R$ 29/month.
Google Sheets: Free, but consider storage costs if you use the paid version of Google Workspace.

These prices are affordable and offer a good return on investment, considering the time saved.

While automation is useful, some tasks shouldn’t be fully automated:

Creative Analysis: Reviewing ads and their images should be done manually.
Bidding Strategies: Bids should be adjusted based on insights, not just data.
Customer Interaction: Replies to comments and messages should be human to maintain the relationship.

These aspects are crucial to building a strong brand and shouldn’t be overlooked.

Report automation is a powerful strategy, but it should be implemented carefully, focusing on relevant metrics and appropriate alert rules.

How many metrics are you monitoring daily in your campaigns?