From €22 to €9 CPA in nutra in Italy: what changed (with numbers)

Hugo Andrade · 2026-10-07

Product: liquid drainage supplement. Before: 5 interest-based ad sets, 1 creative each, €10/day per ad set. CPA €22, ROAS 1.4.

After: 1 broad ad set, women 35–65, 4 creatives (2 UGC, 1 before/after, 1 text testimonial), €60/day, left untouched for 72h.
Results after 7 days: CPA €9.20, ROAS 3.1, 61% of spend on 1 creative (UGC showing problem → solution in 15 sec).

The winning creative was basically the structure of Erlona’s winning ad that was in Top Scaled. I didn’t come up with anything new — I copied the structure and swapped in the product.